About Ignite It Group

Ignite It Group has extensive experience in marketing and learning programs for numerous markets including non-profit, business-to-business, and business-to-consumer entities. Our team brings a wealth of experience in both strategic marketing and design efforts.

Leading the direction of Ignite It Group are Shelly Kulesza and Dee A. Parker.

Shelly Kulesza

Chief Executive Officer


Shelly has over 25 years of experience in developing dynamic and effective marketing programs for a multitude of industries. With a corporate background in marketing for technology companies, she has the unique talent for absorbing technical concepts and communicating them to a lay audience. Her career began back in the early nineties as a writer for Computer Sciences Corporation. She then accepted a position with another technology company where she served as a writer, marketing associate and video training designer/editor.

Prior to the formation of Ignite It Group, she held a Marketing Director position for a publicly held integration company. She lead a team that developed and managed all corporate communications efforts; including strategic planning, corporate branding, web design and content development, direct mail, national advertising campaigns, corporate, product, and services collateral, tradeshow/event and theme programming, as well as annual user conferences.

As chief executive officer for Ignite It Group, she is responsible for defining the company’s strategic vision and keeping the Ignite It Group team energized and on target with that vision. She is a strategic marketing resource for many of our clients in addition to focusing on business development for the company. Shelly speaks on a regular basis to groups and associations on different marketing topics including: Branding ‘You,’ The Integration of Social Media into Your Marketing Strategy, Developing an Effective Marketing Strategy, and more.

Shelly received her B.B.A. degree in Management from Stephen F. Austin State University in Nacogdoches, Texas.

Dee A. Parker

Chief Learning Officer


Dee has over 20 years of communication-specific experience with an emphasis on technical communications. Her ability to assess an audience and communicate effectively to that target audience is an essential component in successful delivery of information through publications, presentations, and training seminars.

Prior to the formation of Ignite It Group, Dee served as the Vice President of Education for a publicly held software development company. She was responsible for the curriculum development for nine separate product lines. In addition, she led marketing and sales campaigns to promote training programs and web design and development including support of e-commerce and e-learning components.

As Chief Learning Officer for Ignite It Group, Dee is responsible for the management of all learning engagements for the organization. She also takes the lead on ensuring that Ignite It Group stays in tune with the latest technologies available to our industry for the support of our clients. Dee focuses on business development as it relates to learning engagements.

Dee received her B.S. degree from the engineering college at Texas A&M University in College Station, Texas.

Monika Martin

Vice President, Marketing


M.S. Hotel Administration, University of Nevada, Las Vegas and B.A. Communication Studies, University of California Santa Barbara. Monika has over 25 years experience in corporate communications, both internal and external, including strategic planning, event management, design direction, and general marketing project management.