Overview
Ignite It Group (IIG) engaged with the partners of Trash Free Texas (TFT) to create a brand and style that evokes the dynamic flow of water combined with the strength and commitment of Texans cleaning these waterways. This branding was then carried through a suite of marketing materials the TFT team could use to build community awareness.
In addition to the creation of these marketing materials, IIG provided strategic collaboration in developing a state-wide integrated campaign including a communications and social media plan for Trash Free Texas.
Take a look at the City of Fort Worth's integrated marketing components below. Click on each component image to view a full-size version.
| Brand Logo and Style To view the logo larger, click an image. |
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Informational Brochure Click the image to see a sample of the complete informational brochure. |
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Coodinator Quick Steps Click the image to see a larger view of the quick step document. |
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Resource Inventory and Usage Guide Click the image to see the full guide. |
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Social Media Graphics Click the image to see the series of social media images for this campaign. These were formatted appropriately for various social channels including Twitter, Facebook, and Instagram. |
